Wie baut man sich eine starke Community auf?

Hello and welcome!

These are some questions at once. Let’s go through them briefly:

So you want to “start a bit with TikTok”, but don’t show you. At the same time, you talk about “starting” and building a community. These are two different approaches that we should look at.

My most important advice to you would be: consider exactly what you really want and why you want to do it. Your “why” is crucial, especially when it comes to building a community. Without a clear goal in mind, it will be difficult to distinguish between a non-binding “starting” and a real “starting”.

For a successful community, two things are particularly important: liability and connection. To create this connection, you need a platform like Facebook, Skool or a traditional forum. Ask: What do you want to achieve with your community? What can you offer her and what do you expect in return?

It is important that you consider what ideas you have yourself and what wishes your future community might have you can fulfill. Just picking any theme to “start a bit”, will not bring you long-term, except time loss.

Here are some questions that can help you understand and clarify your “why”:

First of all, what is your motivation? Consider why you want to be active on TikTok. Is it to live out your creativity, share knowledge, inspire people, or do you rather enjoy it? Then ask yourself what your goal is. What do you want to achieve with your TikTok channel? Do you want to win a certain number of followers, “just” build a community, or maybe even earn money?

Also important is the question of your target group. Who are you doing the videos for? Who do you want to reach and why? Consider what interests, problems or desires this target group has. You should also ask yourself what you can offer to the community. What did you want or inspired the other? Are there any special skills, knowledge or experience you can share?

Then think about what’s personal fun for you. What kind of content do you like most? What topics could you handle in the long term without losing interest? The question of the values you want to convey is also crucial. Which messages, values or beliefs are important to you, and how should these be expressed in your videos?

It’s also important to consider whether you’re ready to stay in the long term. Do you have the time and energy to regularly create content and interact with your community? Are you ready to go through phases of uncertainty or slow growth? Finally, you should ask yourself what distinguishes you from others. What is your unique feature? Why should people look at your channel and not someone else’s?

These questions help you clarify your own motivation and create a strong foundation for your TikTok channel.

If you act as a hobby, focus on what’s fun for you. Watch your audience react and interact with her. If you pursue financial goals, you should set yourself up broader. Think about various possibilities for monetization.

So in plain text:

Find your WARUM. Without a clear motivation, you will lose your desire quickly.

On the topic “don’t show”: There are ways to create content successfully without being in the picture. You could produce informative videos, tutorials, stop-motion animations, screencasts, voiceover videos, animal or nature recordings or even ASMR content.

Ultimately, it’s about staying authentic, posting regularly, using relevant hashtags, interacting with your community and paying attention to quality.

Take the time to rethink all these points. If you’ve found your “why” and you know what direction you want to go, many others will turn out by yourself.

Hope I could help you with your reflections 😉

With best greeting

The Meikel