Why is the Apple brand so extremely successful?
(1 votes)
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Because they usually produce high-price high-quality/inovative products for the wide market and this is also accompanied by a status symbol.
Apple manages to tie customers to the brand very well.
What are you doing?
But these are cheap devices, not premium products. In the premium segment, Apple is market leader in as good as any product category they offer. Of course, more VW’s are sold than Mercedes.
Samsung is certainly not a cheap brand. It would be embarrassing for Apple.
Yeah, so?
Let me guess, iPhone users?
But they are. Most products they sell are in the cheap segment. You also have a premium segment, yes. There they can’t keep with Apple at the sales figures.
Because they managed to recharge the brand so emotionally that the fans of the expensive junk are experiencing a brain activity for friends and family recognition when they look at the products. This was measured several times in the MRI.
Users are addicted and fall completely irrational enrscheidungen.
Does China/South Korea actually not create plagiarism among users? Don’t be surprised.
Apple’s marketing strategy…
Marketing
But also good products
No. Overpriced and intentionally incompatible. Bad.
Depends on the context.