What could be a good brand code for an environmentally friendly and affordable bike rental company?
A brand code should describe our company briefly and concisely, but include the fundamental values of our company: environmental protection and flexibility.
I always come up with something like: One wheel. One path. One future. Company name.
"A bike" may not be the most precise word, but I think the reader's first thought points to a bicycle. The brand code isn't meant to serve as an advertising slogan or anything like that; it's simply meant to describe our company.
"A path" is also a bit vague, but it could be understood as the path that lies ahead, for example, or as the path that we as a company still have ahead of us. It's more of a filler to keep things from seeming so short.
"One future" Yes, there are many different meanings to that, but I think since "ONE future" is always somehow associated with climate change and, ultimately, with environmental protection, it's understandable enough. What it means, of course, is that cycling, for example, produces fewer CO2 emissions because you don't use your car or other CO2-producing vehicles, which means the environment is less polluted and, in theory, a healthy future can actually exist for us. It's a bit exaggerated, of course, but I think the point behind it is somewhat understandable.
But I actually wanted to talk less about myself and ask more about your ideas.
“Das grüne Fahrrad” oder “green bike” – je nachdem, wer deine Zielgruppe ist bzw. wo du die Fahrräder anbietest. Wenn du dann noch dafür sorgst, daß deine Fahrräder auch wirklich grün sind, hast du gleichzeitig ein Corporate Design mit hohem Wiedererkennungswert.
Naja zumindest das leihen sollte irgendwo erkennbar sein – sonst hält mans noch für ne GaLa Firma oder so… ;o)
Also Rent a green Bike… Oder sowas…
Oder Rent for Green…
Marketingexperten entwickeln so was sehr gut.