What can you do if emails always end up in the spam folder for many customers?
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https://www.mail-tester.com/
Nothing. – You can recommend that customers check the settings of their spam filter.
Customers themselves are responsible for not landing important emails in their spam folder.
That’s not your problem.
Oh and how that’s the problem of the person. Because it loses many jobs.
No, she doesn’t lose orders.
If the customer wants to give an order, he does not have to receive an email. It works like that.
Talk to the email providers of the recipients that they take one from the filter rule or ask what to do to avoid that.
Generally, it should also help to offer various services to verify your own e-mail address (SPF record and so on).
After a short research I found the following:
https://www.mailjet.com/de/blog/zustellung/spam-ordner-vermeiden/
The recipients point out that they transfer your messages from the spam folder to the normal account. Then probably your next messages will no longer land in the client’s spam folder.
Send individualized mails instead of spam emails.
The mails are individualized