Warum überflutet Lidl sein Sortiment mit veganen Produkten?
ich finde es als Veganer sehr begrüßenswert, dass Lidl sein Sortiment derzeit so krass auf vegane Produkte umstellt, aber frage mich, wie das aus wirtschaftlicher Sicht funktionieren kann. Es wurde ja die vegane Eigenmarke “Vemondo” eingeführt, die mittlerweile eine wirklich große Vielfalt anbietet.
Eigentlich bestimmt ja die Nachfrage das Angebot, und wenn man bedenkt dass nur ca. 3% der Menschen in Deutschland vegan leben und sich das Sortiment der anderen Discounter ansieht, merkt man dass Lidl da gerade richtig heraussticht und man fragt sich, wie kommen die denn drauf dass sich das für sie lohnen wird? Haben die irgendeine begründete Vorahnun, dass Veganismus in Kürze so weit verbreitet sein wird, dass sich eine riesige vegane Produktvielfalt lohnen wird? wenn ja, was genau ist die Begründung?
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Well, it only feeds around the 3% vegan, but most companies want to spread the target group of vegan products also on blenders and e.g. vegetarians and people with lactose intolerance, certain allergies etc.
I think that the calculated, vegan products are often cheaper in production, but are sold more expensively
In addition, you can easily attract vegan customers if Lidl gives you your favorite vegetable milk, which you always have to have in the house, you also make the rest of your shopping
that does not explain enough to me why Lidl is exaggerating with the number and selection compared to the other supermarkets. The others have long since had such a stark product selection in the vegan area. If that’s worth it, they’d have to go after it soon. So do you think they’ll do that?
Hmm… I don’t have a lidl near me and can’t get me out with the assortment. It may be that other markets are moving, but perhaps Lidl is driving a strategy and wants the Market for vegan products
I am not an allergy, but I have incompatibilities and therefore can take almost no substitute products. All full of gluten and legumes.
Your second paragraph offers the answer: producing cheap + selling expensive brings Lidl more profit. If one day veganism is replaced by another diet trend, Lidl & Co. will also jump onto the train.
at least find it interesting how much energy they put in there, at least in advertising with Barbara Schöneberger, is constantly being ridden on the topic of vegan variety of products. Don’t complain, of course, but it’s obvious.
So our lidl has here with the worst vegan offer ever, even in the vegan activity weeks get our LIDL branches here (and of which I have five in the radius of not even 20 km) maybe a quarter of what they have in the brochure. There Aldi has significantly more in the long-term as well as Kaufland, Rewe Penny, Globus, Edeka….
And why the shops do that? Just because they make money. If they didn’t make money, they wouldn’t offer it either. Apart from this, the vegan offer is aimed not only at vegans but above all at omnis to make them consume less meat and animal. For this, the vegan products were actually intended at the beginning. not to make the vegans happy, but rather to offer others an alternative to the animal products, so that they can also resort to these and not always to the animal.
And if that’s not enough for you to answer, you’ll probably have to write to the shops themselves why they increase their vegan range.
Even McDonald’s wants to change and officially announced that they can only survive in 50 years if they are also interesting for vegans and vegetarians.
And not only vegans eat the replacement products. Many young people do not live directly vegan or vegetarian but replace parts of ” everyday meat” with alternatives. And this is also the way: all have to eat a little less meat and not that as many people as possible live vegan.
I have not read the other answers now,but I do not think we need to worry In terms of cost-effectiveness make😜Trotz the only 3%muss you remember that the choice for vegans regarding certain products is still not huge overall (I also mean the other discounters and supermarkets).
Not all vegans have the coal to go to the Bio Alnatura market.Since my daughter vegan lives I often go to Lidl and buy then of course if I am already there also all other products.Lidl is a huge group with thousands of shops.These have their strategists in management and know exactly what they are doing.If a product is not sold it is just a matter of time until the product is removed again from the assortment.
You’re right the German doesn’t want to miss his sausage and his carving.
Nonetheless, many have a bad conscience and therefore like to resort to vegan products in the supplements.
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For me, vegan products are a NOGO!!!
I’m fed up to 95% plant. Most of them from their own cultivation. But I don’t let a carving or a sausage be forbid.
but vegan stands for me
Meat eating, however, is basically climate-neutral (not valid for mass livestock)
I value
Nobody wants to forbid you. The 3 Hansel who want this have no relevance. All those who are seriously concerned are clearly saying that all the less meat should eat but the goal is not to ban meat.
“Fleisch Essen is basically climate-neutral” that is simply not true.
Of course
no cow produces co2 they only give off what they have absorbed by plant food and the plants remove the co2 from the atmosphere. The carbon circuit is a knowledge of the 5. Great organic.
Methane from pupils… is something else.
Methane arises during the cure which can also occur in plant foods.
Furthermore, methane is 21 times worse than co2 but with a half-life of 7 years it decays very quickly.
PS: Also the people tumours methane only significantly less.
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The pupils originate from the special type of digestion of the cattle and arise in the panses. As a result, the cattle can better utilize the nutrients and need less food per kilo of body weight than all other grassy animals.
Many do not know, but there is no soy for substitute products grown in the rainforest. 90% of the soya is worldwide for animal feed. Just 2% are processed into replacement products. In Germany, 90% of the soya substitute products are from Europe and 10% from Canada & China.
Here are some sources:
https://www.nau.ch/amp/lifestyle/gesellschaft/wer-vegan-isst-zerstort-den-regenwald-or-nicht-65774258
https://www.abenteuer-regenwald.de/know/eure/soja-undregenwald
https://www.careelite.de/soja-zerstoert-regenwald/
It’s simple, it’s possible to whistle coal, and Lidl wants something off the cake. By the way, this is also the only reason why there is ever more and more diversity, there is a lot of money to make… No one bought analog cheese, vegan cheese goes away like warm semmals and that for twenty times the price. The same principle in plant milk, which was even considered to be milk for poor people who could not afford real… Or margarine that was invented because butter was simply too expensive. Today, Margarine is totally out, but vegan butter, so margarine with butter flavor, can be really well brought among people.
And no, no one company is talking about animal welfare or the environment, it’s the only one who attracts.
Of course, companies primarily want to make money. Will the fact that it would be better if we all eat a little less meat badly? And it may surprise you, but do you think the meat industry is making this from charity? Tip: they just want to make money. Why is this bad at producers of alternatives at once?
And if I’m on meat, why do I have to buy replacement products? It may surprise you, but I don’t get ready to eat, mainly vegetables (and eggs), which I buy locally and prepare myself. I therefore support our farmers and not highly questionable corporations, who are pushing their industrial waste into funny villages and asking for a small fortune.
By the way, I avoid all the products of these companies, whether with or without meat.
And imagine that for the production of replacement products the use of goods is even lower, the profit margin is enormous. Why would you support that? Boiling is the motto that goes vegan… I’d rather call myself a vegetable pap to buy in store with questionable ingredients and artificial flavors and colors. Is cheaper, tastes better, is better for the environment and above all is much healthier.
I personally find that Aldi is still far ahead. Especially in the area of Visch and meat substitutes (e.g. the already vegan steaks and for a long time different spits etc.). The choice of vegan snacks is also higher. Unfortunately, Tofu is missing in the assortment (or at least in the Aldi branches near me).
Back to the question. Vegan products do not only benefit vegans. I like to buy vegan as a vegetarian. Especially in order to avoid dairy products, which I do not react so well at the moment. In addition, they probably want to go with the time – the boom started approximately in January (aka Veganuary) (my sensation). You also notice that people are more and more interested in nutrition. In addition, Lidl hanged very long behind. Until recently there was only hack and tofu in the vegan area. If everyone increases, Lidl has to move.
Long Story short: You go with the time and go after as they had too little vegan assortment too long and have to compete.
They are going to buy more people vegan products in the future. The profit margins are higher in the vegan products. Some people can hardly afford meat, sausage and cheese because everything has become so expensive. I’m not a vegan, but I’ve tried one or the other product before, some things can be eaten, some aren’t. The Mc Cain Pommes now also has vegans on the pack and I like to eat them.
Gibbidi Cash and let us benefit from this hype of some new yuppies. No more, and no less in the “Black Group” of LiDL’s commercial backgrounds.
if it is a temporary hype, then it is questionable why they have created an extra brand. Do you think the hype will end soon and they’ll all take the stuff out?
I am not calling it as a “transverse hype” in itself for such products, but only as a currently price-promoting lobbyism at a massive price increase for profit-enhancing profit-taking effects.
Let’s see it similar to now, for example, the latest campaign of “real price formation” by Penny. There, one wants to create only profit-making effects for oneself.
In the “customer survey”, well-paid yuppies are drawn up again in the mood, instead of really once a day physically hard maloching people with more and more mini-pay to ask their nutritional needs.
In addition, not to be despised in the “Black Group”‘s own money greed while at the same time increasingly miserable to more exploitative conditions of their own sales staff. 😞
Sounds very progressive and environmentally conscious. It may attract a few customers because of the image. But where you say, I have to go back to Lidl. I also like to buy vegan food, because there is no milk sugar in it.
By the way, I can recommend the new No Milk from Lidl, really delicious!
You can’t forget one thing… There are more and more people in Germany who want to reduce their meat consumption. And try vegan alternatives here and there.
Vegan products have a high profit margin. You finance LIDL’s success.
doesn’t use much if most customers run past their dies when they see the products because they think “not a vegan”. If it is generally worthwhile, why are the other comparable markets selling significantly less vegan products in percentage terms?
You underestimate human curiosity. Also try non-vegans, maybe they stay there. If it is expensive. Must be good too.”
well, could be that my mentality simply does not reflect the majority. I find most vegan substitute products too expensive for myself 😀
You can make more money with it
Well, the store has a limited place if you fill the too much with vegan products (more than there is a need of the customers with vegan products), then the turnover would rather sink if the majority passes and buys meat, milk products etc.
If you offer less other products, more vegan is bought.
barely affecting trade significantly more customer wishes,
because good meat sells badly, you love mediocre vegan food, that does not give scandals.
Cheap meat and milk only gives annoying and costs customers.
the logic is strange, it is only bought what the respective people want. If the now hypothetically thought to convert their whole range to vegan and have nothing more “normal”, then customers would rather fall out of all the clouds and instead go to net and co.
This has been a trend for a few years, which is being fired by a lot of marketing and the media. That makes it easy to earn money.
There are also more and more substitute products for other supermarkets. If these are produced in a large style, they are most likely cheaper than the products with animal contents. Since it is still new and trendy at the moment, manufacturers can also establish a relatively high price and it can be well earned money.
And who thinks you’re doing something good and saving the world when you buy vegan substitutes is pretty close. At the company behind Vemondo of Greenforce Future Food AG, the Houdek family is included as an investor. Their company is one of the 30 largest meat processing companies in Germany.
The kids are vegan, the mother buys in.
In Germany, only 23% of people are vegans. Do you think the young people are getting so much more vegan meanwhile that this is just worth it now?
Yeah, I think. FFF and Veganism have parallels that are likely to have a certain impact in cities.
Vegan products are also not only bought from vegans.
Why does Lidl exaggerate much more than the others, just haven’t noticed that it would be worth it? in other comparative markets, the proportion of vegan products is significantly lower.