Why does Mercedes-Benz have such a high average age (52)?
The cars look relatively modern and should also appeal to younger people.
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Mercedes costs money on the one hand and stands for seriousness and reliability
younger people want to be more sporty, and Mercedes doesn’t want to focus on them as a target group
Well, vehicles of the AMG line already look very sporty.
They are
Mercedes wants to see the doctor sitting there and not his son
Mercedes has managed to get out of the Opa corner through the radically altered A-Class series W176 nd W177, which used to be a pure reindeer mobile.
Nevertheless, the typical Mercedes-Private is more than 50, simply because younger people can either not afford the expensive cars at all or even more on BMW.
In the summer, the C63 is also quite clear to the younger.
The main argument is probably in the purse I would say. You wouldn’t say no to such a car. It is likely that this will be nothing financially before one does not roughly go in the direction of the number mentioned. Something like leasing left out.
the elderly have remained stuck in a time when a mercenary was still what – the boys have realized that soon an Asian offers better quality and more extras at a lower price.
Nonsense. None of the disciples think so.
I know enough younger people who think so
So completely without context throwing a number into the room is not very serious.
Where does the number come from?
And what is she for? Age of drivers? Age of new car buyers?
https://www.t-online.de/auto/recht-undverkehr/id_86718802/auto-ranking-welche-marke-hat-die-aeltesten-fahrer-.html
It’s about the age of the drivers.
This is an interesting phenomenon.
https://www.welt.de/motor/news/article235294962/Mercedes-hat-die-juengsten-Client-Alter-von-Autokaeufern.html
So the rejuvenation strategy of recent years has been successful and the average age of the drivers will probably fall slightly in the next few years.
The question of why the average age is so high is already discussed in your article…
Mercedes does not get rid of the reindeer image
The WOLLEN the bi-vi generation not at all
Too expensive and the image