Is business administration overplayed?

BWL – the absolute classic among the courses. Feels everyone knows someone who has studied (or even thought about it). But is the subject now blew? Or is it worth studying BWL in 2025?

On the one hand, there is much to say: The economy will always exist, companies need professionals in areas such as management, finance or marketing. New fields of business are created by digitalization and globalization, in which well-trained economists are in demand. Those who specialize in the right areas can still build a solid career today.

But then there is this eternal vulture: “BWL is studying everyone who does not know what else to do.” And it is not quite wrong – the market is full of graduates. If you only go through the standard program and don’t have any additional qualifications, it might be hard. The competition is huge, and simple BWL degrees without specialization are no longer worth as much as before.

Does that mean BWL is dead? Not necessarily. As with everything, it depends on what you do. If you collect early practical experience, acquire specialized skills and not just the standard route, you can also score with BWL in 2025. People with know-how in areas such as Data Science, Artificial Intelligence, Sustainable Economics or Digital Marketing are particularly asked.

So, is BWL still a good choice? Well, it depends. Anyone who only studies it because he wants to do something about business could be disappointed. However, those who are cleverly up and go with time will also have good chances in the future. Because at the end of the day: economy will never come out of fashion – right?