Hey, I have to write a project paper about Coca-Cola the company and the drink, can someone please help me?

Here you go:

1. Classification and standardization

• Classificationmeans to divide products into certain categories or classes, e.g. based on target group, price segment or product features.
• Standardizationrefers to standardizing products to ensure consistent quality and uniform appearance.

Examples of Coca-Cola:

• Classification:Coca-Cola offers various product classes, such as classic Cola, Cola Zero (calorie-free), Cola Light (with reduced sugar) and special editions (e.g. flavor variants such as Vanilla or Cherry). These categories are aimed at different target groups (e.g. health-conscious customers or lovers of new flavors).
• Standardization:Coca-Cola is produced worldwide according to the same recipes and production standards. The packaging, logo and taste are the same or very similar in all countries to ensure consumer recognition and confidence.

Two. Aspects and Consumption Properties

• Areasrelate to the different features of a product that distinguish it from others, such as design, taste, price or sustainability.
• Consumption characteristicsconcern the way in which a product is consumed and the benefits it offers.

Examples of Coca-Cola:

• Aspects:Coca-Cola stands out through its iconic design (the curved glass bottle), the unique taste and its long tradition as a cult brand.
• Consumption characteristics:Coca-Cola is often consumed as a soft drink, usually cooled and accompanied by meals or social events. It is offered in various packaging sizes that are matched to different consumption occasions (e.g. 0.33-L-dose for on the go, 1.5-L-bottle for the family).

3. Use instructions and usage properties

• Use notesinformation on how to use a product to achieve maximum benefit.
• Use propertiesconcern the type of use and purpose of the product.

Examples of Coca-Cola:

• Use notes:On Coca-Cola products you can find information on how to “serve cool” or “ store cool after opening and consume it within three days”. Such hints contribute to preserving the taste and quality.
• Use properties:Coca-Cola is consumed as a drink that can be used both pure and mixed drinks (e.g. cocktails). The product packaging is designed to be easy to open and use.

4. Services and services

• Servicesare additional offers that support the purchase or use of a product.
• Servicesoften include customer-specific services such as delivery or personal advice.

Examples of Coca-Cola:

• Services:Coca-Cola offers advertising materials, refrigerators or vending machines for business partners (e.g. restaurants, kiosks). These measures facilitate the sale of products.
• Services:Coca-Cola supports its business partners through regular deliveries, technical support for vending machines and customized marketing campaigns.

LG ChatGPT