Focus keyphrase Yoast SEO – example?
I'm still relatively new to SEO, even though I've been doing web development and using WordPress for a long time, and the most well-known is probably Yoast SEO (or Rank Math). I had Yoast installed and used ChatGPT to create readable titles everywhere, for example, my homepage – Fitness Studio Company XY | Fitness in Dortmund, Essen & Hamburg
For focus keywords I have [Company XY Fitness Dortmund Essen Hamburg Strength Training Cardio Circuit Training Bodybuilding Group Training Personal Training Sauna [well-known owner]] without a comma.
(As a simple example, it's not about fitness).
I think I misunderstood the focus keyword and that you can only have one focus keyword like [Personal Training]?
And you should go for an advantage over the competition with the keyword how personal training is the focus and nothing else or nothing other than recreational sports (at least in the free plan I think).
The thing is, this company, for example, is simply "just" better (it's not my company, so I'm telling the truth) than the others.
It's clear that all fitness studios offer the same thing, have similar prices, and are probably all good. But if this company is generally better and doesn't reinvent the wheel or advertise with some nonsense, what do you do? Simply use “Premium” or “High Quality”? The competition already does that, even though it's not the case based on the quality of their website.
Are there groups where you can let other people take a look and ask for their opinion?
I know English-speaking forums, but they're of no use to me if they don't speak the language, and I don't want to outsource; I want to better understand and learn SEO as a web developer. I already know the technical side, like performance and loading times, and I've paid attention to user-friendliness. However, Yoast SEO and WordPress are a bit different than working with React/Next.js.
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Hi,
yes, in principle you set single focus keyword per page that describes the main intention of the page – eg in a “personal training” page the keyword “personal training” would be. Yoast helps you incorporate this main keyword into the text so that the page is clearly oriented. Your example with many keywords ([Company XY Fitness Dortmund Essen Hamburg…]) is too broad because it is hard for Google to recognize the main focus.
If the company scores qualitatively, then it could be an approach to choosing keywords that indicate this added value. Instead of “premium” or “high-quality” (which is often too general), you might consider describing the offer more precisely. For example, by terms such as “personally supervised training” or “experienced coach team”. Also specific benefits such as “exclusive circulatory area” or “individual strength training” help to authenticate the quality of the offer and to stand out from the competition.
Yoast in WordPress is by the way a good start, as there are many useful hints about keyword placement and page structure. However, if you want to get deeper into SEO, it is worth trying out more tools, such as Ahrefs or SEMrush, to analyze keywords more detailed and track traffic.
However, it may be possible to achieve other or better results via a different content management system. Many CMS solutions offer from home from own SEO tools or Setting options so that plugins like Yoast are obsolete, but this is your decision.
What cms would you recommend?
So I am not yet experienced in the Cms world before all alone without agency and it is if you are web developer to have a massive impediment to work with that.
Elementor Pro, I liked it very well and very pleasant. All I want to set is there, all animations selected in seconds.
Insert templates or whole kits in a few seconds.
Have the impression with Drupal or others, everything is only more expensive or limited. There was never anything useful in the store, let alone for free. Shopify you like to pay hundreds of euros for a ridiculous theme that doesn't belong to the 3 standard. Almost 50€ a month for the smallest package.
I have no customers who would be willing to pay more than 15€ per month.
Smallest hosting package, possibly a Pro Page Builder.
When talking about high sums for better servers Cdn or more Pro features for 20€ 50€ a month.
Then they think well, but it's also without, and what exactly should you do if you use Elementor Pro or buy Pro Themes.
The importance of performance does not come to them at all, what do a few seconds already is the thought. Although it is an essential factor.
This cannot work at Drupal/Shopify/Typo3/Joomla/Shopware.
There I can't find quick ways to create everything for free and just as desired.
I think I'd rather offer the customer and that cheaper than a customer.
If all use the same tool for “optimizing” it is useless for SEO. Do you want to light up?
SEO is not done with SEO tools. For SEO, you write texts and information that other pages in this form and quality do not offer any other pages.
And you get backlinks. Everything else is optional.
Alex
Thanks I also think the Yoast or Rank Math don't make any wonder how the Gurus will award it to Youtube.
But is the easiest way to miss the pages Meta Descriptions, to change titles, to use focus keywords. And there's something they're expecting.
So that it is shown in the search engine as I want it.
It warns a longer text than 156 characters/ wrong word choice, as ESlint or TypeScript compiles me warns when I do something bad and takes a hand.
So the technical side I've already done and made good content. Suitable words used, old tags used, fast running times, modern image formats and all responsive / reader / good contrast.
These are points that I have observed in web development anyway with Next.js because they were important to me in web apps eg This does not give me new insights when I start a Google Speed Test or listen to Seo Gurus.
Backlinks would be good but the question is, of course, always how to get to such ransom, Google warns itself against starting any networks where everyone is unpacking the link somewhere. It would have to come from a Serious Fitness Tester page / City Guide “organic” and not through relationships on any Koch blog.
And also with good texts one has of course the care, which is in 3-6 months. If she is actually more ill from place 2 to place 1 or you have done something wrong.
In unoccupied searches I am actually in place in a few days, but the most important searches have not done anything yet.
The competitor has too strong traffic and reviews on Google although he has a terrible website, according to speed test terrible web vital score…
Meta Descriptions to use is in most cases counterproductive for the click rate.
What for? What do you think bad happens when you write 200 characters?
And with that a high trust rank, you'll only reach in a few years.