Every YouTuber has a newsletter?

It pisses me off so much that it feels like every second or third YouTube channel is mentioning their awesome newsletter in every video. I don't understand the point or purpose of this.

No one will read the news in their emails or on their website. Most people (under 40) prefer social media as an information channel (videos) to newspapers.

So why the hell do they all make newsletters like this???

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FlorianH246
10 months ago

Most people (>40) prefer socialmedia as information channels (videos) and no newspapers.

You mean more than 40, right? I think this newsletter is aimed at people who are less likely to look in Youtube, etc., but often look into their emails. Quasi target group expansion.