Do you know a very good book about "how to convince people"?
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Vier-Seiten-Modell von Friedemann Schulz, also das Buch dazu heißt “Die vier Seiten einer Nachricht”. Ist nicht exakt das Thema, aber wenn man das versteht, kann man Menschen meiner Meinung nach auch gut überzeugen/ überreden.
Da gibts keine Bücher, denn Menschen sind Individuen.
Meinst du sowas?
https://files.hanser.de/Files/Article/ARTK_LPR_9783446440357_0001.pdf